EmotionTrac analyzes facial expressions in real time to help lawyers pick juries, market themselves

facial recognition

Image from Shutterstock.

Facial recognition software is becoming a greater part of our everyday lives. The police use it to investigate crime. Smartphones and computers use it to secure data. Businesses use it to provide more customized, targeted solutions and experiences for its customers. Even bar examiners used it to conduct remote testing during the COVID-19 pandemic.

But the technology is controversial and not without its critics. Questions about its accuracy—especially relating to recognizing minority faces—remain. Several cities have even banned certain applications of facial recognition.

EmotionTrac claims to offer a different approach. Launched in 2020 by Aaron Itzkowitz, its CEO, EmotionTrac uses the front-facing camera on smartphones and tablets to analyze a user’s facial expressions in real time to videos or images s approach focuses to determine whether a user has positive, negative or neutral feelings. A law firm can then use those insights to design more effective advertising campaigns or figure out what arguments will land with potential jurors.

In this new episode of the Legal Rebels Podcast, Itzkowitz talks to the ABA Journal’s Victor Li about how EmotionTrac works and how lawyers can use it for their benefit.

Want to listen on the go? Legal Rebels is available on several podcast listening services. Subscribe and never miss an episode.
Apple | Spotify | Google Play

In This Podcast:

Aaron Itzkowitz

Aaron Itzkowitz is the CEO at EmotionTrac, an AI-mobile-based research platform that analyzes facial expressions in real time, second by second, capturing true emotions by using a front-facing camera while viewers watch videos. Before founding EmotionTrac, Itzkowitz led Successories.com. In 2014, he sold a division of the company at a substantial gain for the investors. He has extensive experience in technology management and driving growth across multiple startups and Fortune 100 companies.

Reach Out

Don’t hesitate to reach out to us to discuss your specific needs. Our team is ready and eager to provide you with tailored solutions that align with your firm’s goals and enhance your digital marketing efforts. We look forward to helping you grow your law practice online.

Our Services:

Blog Post Writing

We do well-researched, timely, and engaging blog posts that resonate with your clientele, positioning you as a thought leader in your domain. Content Writing: Beyond blogs, we delve into comprehensive content pieces like eBooks, whitepapers, and case studies, tailored to showcase your expertise.

Website Content Writing

First impressions matter. Our content ensures your website reflects the professionalism, dedication, and expertise you bring to the table.

Social Media Management

In today’s interconnected world, your online presence extends to social platforms. We help you navigate this terrain, ensuring your voice is consistently represented and heard.

WordPress Website Maintenance

Your digital office should be as polished and functional as your physical one. We ensure your WordPress site remains updated, secure, and user-friendly.

For more information, ad placements in our attorney blog network, article requests, social media management, or listings on our top 10 attorney sites, reach out to us at seoattorneyservices@gmail.com.

Warm regards,